11/10/2022 0 Comments White and black app iconsFor instance, Instagram now uses standard iOS and Android components, fonts and patterns. And there are some slight under-the-hood changes. The buttons remain in the same positions, and pops of color are still shown to highlight things like notifications, for example. Perhaps that’s because nothing has been fundamentally changed with regard to the app’s workflow. Though this design change will impact users the most, given it’s the app that’s actually interacted with on a regular basis, it somehow feels less jarring - at least, initially - than the change to the app icon. The user interface is no longer competing for attention. Instead of using blue and white in the app’s chrome, the new black-and-white design allows the color in the app to come from the community and what’s being shared. Meanwhile, where Instagram’s icon is now filled with color, the app itself has had the color removed. (This isn’t entirely obvious, but we can see how the designer would want to make that connection.) In addition, the colors that blend and blur from purple to pink to orange and yellow are also supposed to reference Instagram’s iconic rainbow in its older design. The new icon, however, still references Instagram’s history with its now simplified and softer camera that appears in the much more colorful design. “Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore.” Over those five years, things have changed,” says Ian Spalter, Instagram’s Head of Design. “When Instagram was founded over five years ago, it was a place for you to easily edit and share photos. Instagram’s interest in updating the icon was to better reflect how its community has changed over time.
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